7/27/2023 0 Comments The greeting card shop wikipedia![]() ![]() Linen postcard publishers didn’t miss a beat, photographing and printing thousands of images along those highways. Americans-enamored of the newfound freedom offered by personal vehicle ownership and thrilled to discover new and marvelous places-packed their suitcases, loaded their cars, and took off. Itineraries were planned and maps carefully marked. Completed in 1937, its 2,448 miles of asphalt carried car travelers from Chicago to Los Angeles, crossing three time zones and eight states.Ĭourtesy of Anne Peck-Davis and Diane Lapis Courtesy of Anne Peck-Davis and Diane Lapis Courtesy of Anne Peck-Davis and Diane LapisĪll these miles and miles of new roads allowed families to craft journeys to destinations such as the Grand Canyon, Arizona Mount Rushmore, South Dakota or the tropical shores of Florida. Ten years later, construction began for the famed Route 66, also known as the Main Street of America. The Federal Aid Road Act, enacted in 1916, provided the first federal highway funding and fostered the development of a national highway system. In 1913, Carl Fisher, manufacturer of Prest-O-Lite headlights and developer of Miami Beach, formed the Lincoln Highway Association, which conceptualized and eventually built a road from New York City to San Francisco. They pushed for legislation to fund road improvements and local officials heard the call. Soon, state-based Good Roads Associations formed. But the Good Roads Movement, founded in 1880 by bicycling enthusiasts, brought attention to the poor quality of American roads. By 1952, that number had jumped to almost 44 million.įor as long as Americans could remember, road travel had been a dirty, dusty nuisance on unmarked and rutted routes. Federal Highway Administration statistics indicate that Americans registered over 22 million privately-owned automobiles in the United States in 1935. In 1913, the Ford Model T became the first mass-produced automobile to roll off an assembly line in the following decades, cars became more affordable and ownership rapidly increased. ![]() Their runaway popularity was fueled by the country’s dawning obsession with the automobile, car travel, and car culture. They sold for a penny or were given away by local entrepreneurs or at tourist destinations. Cards typically depicted American scenes, venues, and businesses. There is no exact count, but deltiologists-people who study postcards-estimate that publishers developed over 150,000 different images and printed millions of copies. Linen postcards, named for their embossed linen-like texture, were tremendously popular in the United States during the 1930s, 1940s, and 1950s. Courtesy of Anne Peck-Davis and Diane Lapis The cards-and Teich’s runaway success selling them-also reflect an era when a boom in highway construction and an uptick in auto sales were changing the way Americans worked, played, vacationed, and communicated with one another. landscape from its smallest towns to its grandest natural wonders. His linen-style postcards depicted an optimistic view of America, creating a unique record of national tourism and documenting the U.S. ![]() But Teich’s American Dream also did something more. Like so many industrious strivers who came to the United States at the close of the 19th century, Teich pursued his postcard business as a means of building a life for his family (and getting rich while he was at it, if he lucked out). ![]() In 1931, Teich’s printing company introduced brightly colored, linen-textured postcards that remain familiar today-the sort that trumpeted “Greetings from Oshkosh, Wisconsin!” “Greetings from Rawlins, Wyoming!” or “Greetings from Butte, Montana!” The most prolific producer of the iconic 20th-century American travel postcard was a German-born printer, a man named Curt Teich, who immigrated to America in 1895. ![]()
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